As AI technology continues to advance and transform various industries, it is important to ensure that the development and deployment of these systems is inclusive and considers the needs and perspectives of underrepresented populations. By gathering data about the thoughts, beliefs, practices, and aspirations of underrepresented groups, AI developers can create products and services that are more tailored to the needs of these communities and that better serve their needs. A market strategy that focuses on the developing world can also make commercial sense for businesses, as it allows them to tap into growing markets and diversify their customer base. It is crucial for AI developers to recognize the value of including underrepresented populations in the development process in order to create more balanced and effective AI systems.