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Tag Archive for digital literacy
Digital Marketing Strategies in Zambia
by John Katebe •
In Zambia, businesses are recognizing the importance of digital strategies to enhance visibility and customer engagement. This blog explores how leveraging online platforms, social media, and SEO can drive local business growth. Key techniques include creating mobile-optimized e-commerce websites, utilizing popular online marketplaces like Jumia and Facebook Marketplace, and employing social media marketing through Facebook, WhatsApp Business, and Instagram. The blog also emphasizes the role of local SEO, Google My Business, and content creation in improving search engine rankings. Despite challenges such as digital literacy and internet accessibility, strategic approaches can mitigate these issues and foster sustainable business growth in Zambia.
Harnessing AI Responsibly
by JS •
The rapid advancement of artificial intelligence (AI) and new technologies offers tremendous potential to transform our lives, but it also raises significant concerns. Issues such as the black box phenomenon, where AI decision-making processes remain opaque, and historical power dynamics highlight the need for careful oversight. As AI technology develops rapidly, there is a risk of it being used for dominance rather than equitable benefit.
This discussion addresses some of the issues we need to be discussing.